Hope & Anchor Photography | Branding develop for Carly

Branding is so much more than simply designing a logo. Brand development incorporates the company owner's personality, preferences, and encompasses the qualities of a strong image. A logo design is just the icing on the cake; business card design, letterhead creation, and palette / pattern development are important facets of the overall branding process. In Carly's case, she knew she wanted a light and airy palette of colors used, along with stripes and dots, keeping a whimsical and care-free feel.  It was my job to bring those ideas into a logo and business card design that would be visually pleasing to her potential clients, easy to remember, and easy to carry throughout the company collateral.

She chose a fun horizontal logo layout, and we created the matching business cards. Thanks again Carly, it's been a pleasure!