Business logo for Natalie and Jacqueline | Cupcakes Fitness

Natalie and Jacqueline of Cupcakes Fitness, also owners of PURE Training, wanted a new logo that would represent Cupcakes Fitness and their beliefs behind the business.  We first started out with the revamped versions of their existing logo, including images of cupcakes.  They realized that they wanted something that would be edgy and fun, while representing a woman's confidence and beauty.  They were leaning towards an abstract design of a woman's torso and hips, as well as some ideas with using burlesque women.  After a few more ideas, I was inspired by an image of a woman's legs, laying down.  I decided to take the image, and expand on it, creating a full body silhouette of a woman, holding a cupcake.  They fell in love with the idea, and to finalize, wanted four different color versions of the logo to use with different settings.  Here's their new logo design!  Thanks ladies!